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Customers invariably value these benefits higher than all others.

-Making Money

-Saving Money

-Saving Time

Translate your product offer features into these benefits to immediately capture your customers’ attention.

Service offers or propositions should encapsulate your competitive edge or your advantages. It has to fit your business objectives and branding.

The more you understand what your customers value with your product or service, the more easy it is for you to create marketing strategies that strengthen your business in the market.